Linguists, language teachers and all other types of language experts are of key importance in the dissemination of beliefs about language, today referred to in literature as language ideologies (Rumsey, 1990). In spite of the great deal of attention given to language experts in sociolinguistic literature, very little research has looked into how these experts and their expertise is perceived amongst non-experts. A study of the perception of experts would help answer the question of how language ideologies come about, how are they formed by non-experts and are there any competing language ideologies, that language users come up with themselves. The aim of this paper is, thus, to explore the discursive construction of language experts amongst...